‘One Little Thing’ is a crowd-funding platform for personal charity projects powered by Tencent, targeting high school and university students in China. To participate, they just need a creative, charitable project and an understanding that a small acts of kindness can make a change in the world around them.

To communicate this we created a campaign for WeChat moments – featuring video loops of ‘little things’ to inspire the students.

Each vignette of the film also worked as a standalone loop sharable on Social Media. The video below gives an idea of how each loop played out.

I worked on this project remotely from Spain.

I worked on this project for Chinese agency gdstn with Georg Warga as Creative Director.