Samsung asked us to come up with an idea to showcase how their old innovations from a few years ago are being adopted just now by their competitors. We decided to retweet tweets from years ago that talked about Samsung’s innovations. We did this the day after Apple presented some of these features in their latest iPhone keynote.

The activation had a pretty good engagement rate and it was the first time we got to create something for Samsung’s twitter.

I worked on this project as an Art Director at Wieden+Kennedy Amsterdam with Dasha Ovechkina as Copywriter and Riccardo Rachello & Jake Barnes as Creative Directors.