We created a campaign that virtually test-drives the Galaxy A. It was made to be watched on your phone!

We also made a bunch of films that showcase specific features. Special attention to the awesome tracks made by bedroom producers from all around the world.

The campaign features real content creators including Lil Mayo (an alien), Let It Happen (dance group), Big Heath (musician), Audrey Nuna (musician), John YuYi (visual artist), Pablo Rochat (media artist), Neko Chan (content creator) and Steven Pascua (dancer and creator).

Since the production took place right in the midst of the COVID-19 pandemic, restrictions meant that most of the footage was all shot remotely and on Galaxy A phones. It was important to have an even more planned and technical approach to the animations and investigate what was possible to create on the device itself, as this had to be incorporated with the footage captured during the remote shoot

I worked on this project as an Art Director at Wieden+Kennedy Amsterdam with Dasha Ovechkina as copywriter.