Montblanc – Nimsdai Purja
Montblanc partnered with the Nepalese multiple mountaineering world record holder Nimsdai Purja. We created a bite-sized content series where we captured Nimsdai’s thoughts on three subjects that are relevant to him: fear, commitment and motivation.
We created these series of stills and films to be released after the launch of the Netflix documentary about Nimsdai’s seemingly impossible quest to summit all 14 of the world’s 8,000-meter peaks in seven months.
We made this little teaser for the weeks before the documentary dropped.
We worked with Photographer and Director Thibaut Grevet. He shot beautiful 16mm film.
Unfortunately, I missed this shoot because I was recovering from a back injury and didn’t want to go all the way up the Montblanc – I’m still bummed about it.
I worked on this project as an Art Director at Wieden+Kennedy Amsterdam with Carlos Font as copywriter and Joe Burrin & Elena Knox as Creative Directors.