We created a low budget campaign to highlight the extreme value of KFC Russia’s Value Menu, because “You can’t make a good ad for 69 Rubles, but you can get a Party bucket.”

Making these was really fun. We created all sorts of versions of the Colonel and recorded the films with our own phones. We had to create dozens of these films and we worked with KFC Russia’s existing product photography for the packshots.

We bought some instruments in a toy store near our office and created the music ourselves too.

The highlight of this production was this meal at the super cozy and tasty Mari Vanna in Moscow.

I worked on this project as an Art Director at Wieden+Kennedy Amsterdam with Dasha Ovechkina as Copywriter and Cal Al-Jorani & Thierry Albert as Creative Directors.