We made a series of online films showcasing the instant power of Instagram’s tools. A simple tap of the feature can instantly get rid of the bad stuff. From live action, classic animation, Claymation to CG characters, each film had its own tone and style. Trolls bullying kids, curse words chasing us, hate accounts talking trash, all vanish with one easy tap of a button.

A reminder to everyone, that Instagram is keeping its tiny corner of the internet a little safer.

The films ran across Instagram and Facebook. For Instagram Stories, we created interactive versions of the films that allowed viewers to tap the buttons to block, report or hide the offensive scenes and characters within our films.

Director collective Manson worked together with Bliss and artist SaweSawe to bring the different films to life. It was a pleasure to work with them to create the visual world of the campaign.

We 3D printed some little Trolls as a souvenir of the project.

It was awesome to see Manson this proud of the work.

Although we didn’t PR the campaign, it had a really positive response in the W+K social channels.

The production was smooth and really fun. We shot and edited in Barcelona with Manson & Canada.

We had some nice meals but this Paella and seafood at Xiringuito Escribà was the most memorable.

I worked on this project as an Art Director at Wieden+Kennedy Amsterdam with Mohamed Diaa as Copywriter and Cal Al-Jorani & Thierry Albert as Creative Directors.