Instagram asked us to make a film to launch the tools that help teens manage their time on Instagram, for a more mindful and positive experience. In the film, we see a girl daydreaming and getting lost in space surrounded by all the awesome Instagram things that errr… make you lose track of time. The project was finished and delivered but was never released.

The production was awesome and we had to shoot dozens of objects floating on green screen. Here is the great Pau from director collective Manson really focused staring at a rotating candy planet.

We watched emojis spinning and floating for hours…

and some fruits and plants…

food and awesome sneakers too!

I worked on this project as an Art Director at Wieden+Kennedy Amsterdam with Mohamed Diaa as Copywriter and Cal Al-Jorani & Thierry Albert as Creative Directors.