Have you heard Amazon Music has all the music and podcasts you love, ad free? To broadcast this news, we looked to those who know how to sell podcasts and music best: fans.

We made dozens of Fan Journey films, in which fans go down rabbit holes of fandom. We hear authentic voices of fans speaking about what they love and we brought them to life in a really eclectic mix of visual languages, to highlight the uniqueness and quirkiness of each fan. We made a good bunch of these films for artists like Doja Cat, A Tribe Called Quest, Maneskin, The 1975 or Keke Palmer.

Here a few of them:

We collaborated with dozens of artists around the world to create the assets to make our films with and create a tapestry of authentic fandom.

The films ran all around the world. These were spotted by my friend Serhii in Japan.

Doja Cat shared her film on Instagram Stories and that was the highlight of the campaign for me.

Other Wieden+Kennedy offices created films for their local markets like these from W+K Sao Paulo made for a few Latin artists like Karol G or Danna Paola.

We got to travel to NYC for some meetings and I was very happy to be able to eat plenty of Tacos and salsas.

For the project’s wrap party, we went to the gig of one of the bands featured in our campaign – Måneskin. They rocked.

I worked on this project as an Art Director at Wieden+Kennedy Amsterdam along with creatives Kristen Walters and Kadeem Roper with Emma Mallinen & Joe Burrin as Creative Directors.